Shibaura Machine: Sales partnership with Azhar for France and North Africa

Shibaura Machine Europe LWB is expanding its sales network across the EMEA region by partnering with Azhar as its new sales representative for France and North Africa. Through this partnership, the company aims to strengthen customer proximity, unlock new market opportunities, and drive growth in both regions.

According to Shibaura Machine, Azhar has an established network and extensive experience in supporting industrial customers in France and North Africa. The collaboration is intended to strengthen existing customer relationships and facilitate the development of new business opportunities.

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Morocco is becoming an increasingly important hub for the European automotive industry. Investments in the automotive and electric mobility sectors, together with the expansion of industrial infrastructure, are driving demand for advanced injection moulding technologies. In France, the modernization of manufacturing processes and government programs promoting energy-efficient production are encouraging investment in all-electric injection moulding machines.

Shibaura Machine LWB is the German subsidiary of Japan-based Shibaura Machine. The company was established in 2025 following the acquisition of an 80% stake in LWB Steinl GmbH, bringing together expertise in horizontal and vertical injection moulding machines as well as automation solutions. Its portfolio includes production systems for processing thermoplastics, rubber, silicone, and elastomers.

Shibaura Machine is one of the world's leading manufacturers of precision injection moulding machines, machine tools, die-casting machines, industrial robots, and extruders. The company traces its history back to 1875 and operated under the Toshiba Machine brand from 1961 to 2020. Today, it has a global presence with 70 locations and six manufacturing facilities across Asia, the Americas, and Europe.

Azhar Cons SARL, headquartered in Mohammedia, Morocco, is a consulting and industrial company. Through its Azhar Plastics division, the company distributes plastics processing equipment, mould components, raw materials, and production technologies from international manufacturers. Its services include technical sales, project development, engineering support, and the coordination of after-sales service for customers in Morocco and across North Africa.

More information: shibaura-machine.eu, www.shibaura-machine.co.jp, www.lwb-steinl.com, www.azhar-cons.com, azharplastics.com

Shibaura Machine Co. LTD., Tokio, Japan + Shibaura Machine LWB, Altdorf

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